Carlton Draught 'Flash Beer'
Carlton United Breweries and George Patterson Y&R today launched the successor to Carlton Draught's Big Ad titled 'FlashBeer'.
To quote a small part of an excessively long press release :
"After parodying advertising stereotypes in previous ads, Made from Beer has taken on new creative territory with 'Flashbeer' by sending up one of the most ubiquitous film cliches of the 1980s - the audition scene from the closing minutes of the 1983 movie, Flashdance.
With all eyes on its passionate leotard-clad hero, 'Flashbeer' has fun with the notion prevalent in many 80's films (hit films like Flashdance, Fame, Footloose and Dirty Dancing) where the 'power of dance' can make any dream come true.
'Flashbeer' is the journey of 'Kevin Kavendish', a peanut inspector by day, who harbours a secret dream to work at Carlton Draught Brewery. The odds seem stacked against Kevin when he goes to a job interview at the brewery given his distinct lack of experience, but then through the
'power of dance' we see our hero realise his dream of brewing his favourite beer.
The famous audition scene was (somewhat) faithfully re-created Ã¢â‚¬â€œ about as faithful to the original as you would expect from Carlton Draught anyway."
The Sydney Morning Herald has a discussion happening over at its blog "Will a big bloke in a leotard be as popular as Big Ad?" The critics are out swinging too.
To view it, head on over to the microsite Flash Beer - unfortunately it's streamed using Vividas so no download or blog embedding options, and it doesn't appear to be on YouTube either which I think is a real mistake.