Hyundai have launched a new competition called Mash and Seek which will mash up your face with 3 other random entrants. The first team of 4 people to correctly identify all team members wins a car each.
It's a confusing premise for a comp (people are confused by the format of Grindhouse) but it should generate a lot of activity. You'll need to make yourself visible and be on the lookout for other people participating in the comp. I wonder how Myspace, Facebook and the like will play a part in this. I'm not sure on the mechanics on how identifying the person will be done but it would be as simple as entering their email address to confirm.
Let's see how this one pans out. The game needs a large number of entrants to make it work properly but I like the original thinking behind it.
Oh and if you are a contestant please let us know how you're going.