New Aussie Digital Blog
It's interesting the blog resides on the GPY&R URL and seems anonymous as to who actually is posting the articles. How can I judge the merit of a negative post about a project which for all I know could have been written by the receptionist.
Also by branding the blog so heavily with GPY&R they may alienate many other agencies/competitors. I made a conscious decision not to make Bannerblog a Soap Creative product. It was important for the blog to be unbiased and seen to promote online advertising and not my agency.
But my little rant aside it s a good step for the Australian press to cover more digital work which has been lacking in the past. We'll see how this blog pans out.