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October 18, 2008

Digital Agencies on Twitter

I'd like to start a list of all agencies on Twitter with an "agency" account they post through. I have several now but thought I'd let everyone submit there before I do an article on it.

It doesn't count if your CEO or CD has an account it has to be under the agencies name.

I've also seen a few (well 2) with "fan" pages on Facebook which I thought was interesting. So if you have a "fan" page too let us know.

Who is Johnny X?

Sony Ericsson launch a new web series called "Who is Johnny X?" for their Xperia X1 (name sucks) phone.

Web widget below (which had terrible embed code). The full site here

This blog goes into how it's really just a BMW films sans the big names. Advertainment. With some other examples. I liked Hammer and Coop!

It feels very much like the recent Scarlet promotion for LG (which I cant find a good link for). I guess you must go all serious and action with these brands instead of humour, suspense or any thing else except action.

Death of....

People are still talking about the death of something. The 30 second spot, newspapers, magazines. But shit even comics are still going strong and how much competition do they face in today's digital world?

Here's a couple of big comic things happening.

The recent spate of GREAT comic book movie adaptations has probably lead to more investment in new IP being developed. And the recent success of Marvel's Civil War showed that comics can do big cross over blockbusters and excite everyone.

Oh and hats off to Marvel for Marvel Zombies! Who doesn't like zombies?! All DC can muster is a Mortal Kombat tie in. Yawn

ASX Digital Media Watch 5


Has it been 3 months since we last checked in on listed digital stocks? I think it has.

Let's take a look at where the Australian stocks were in July 5th, 2008.

HYO: Hyro: $0.046
BLU: Blue Freeway: $0.069
CQU: Commquest: $0.175
QXQ: Q Limited: $0.015
MCU: Mitchell Communication Group: $0.55

Let's see where everyone is now. While recession talks are escalating digital is seen as the one area which wont be hit as hard. But the stink of recession has eroded confidence in everyone.

As of October 17, 2008

HYO: Hyro: $0.022 ($0.024)
BLU: Blue Freeway: $0.060 ($0.009)
CQU: Commquest: $0.090 ($0.085)
QXQ: Q Limited: $0.009 ($0.006)
MCU: Mitchell Communication Group: $0.425 ($0.125)

Ouch another tough few months and it wont get better quickly. I'm no expert but when your share price isn't even 1c you have to wonder how it can be valued?

What I do find funny as that prices slump while charts like the one below are shown to try and boost investors confidence. These type of graphs are pure fluff. What this doesn't show if that the money isn't going to them. It's going elsewhere.


If companies get as creative with actual client briefs as they do with their accounts and investor relations then they might see a turn around. However I know when I have someone else money I treat it differently too.

Full Disclosure: I am not a registered anything to do with the financial system. I also run an independent digital agency and It's in my morbid interest to follow and kick these listed entities. I also previously worked at Hyro and was stiffed a large sum of money when they initially went into receivership back in 2000/2001. I also personally dislike the name Commquest purly on the fact it sounds lame.

"I don't punch I glass" T-Shirts


This top story on shows how bad SEO for some places are and how lazy web journalism of the mainstream media is. I can't for the life of me find where this T-shirt is being sold?

Also I feel like it's the newspapers job to properly link their articles. Why mention the shirt but not provide me with a link to check it out and maybe complain if I was so inclined? It's just old school web journalism. Blogs have taken over as a good place to get news as they link their articles (maybe too much sometimes).

The article doesn't even cross link with other more high profile gassings like Wayne Carey. I'm lead down an article one way street. No related article links, nothing. Then a filtered comment section which provides a very slow dialogue.

Pretty much anything news worthy these days would have a related story or something worth linking up. Wikipedia links are the best example. Provide a way for your readers to get more info. It's not like they wont come back. That is unless they find a better site.

I'd like to see the news sites put more effort into their actual content and less into their sales strategies and ad serving technologies.

While I'm at it telling people what they can do better I can always spend more time proofing my posts for errors or grammar.

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