Every couple of weeks, Trish from Kraft AU publishes a little email newsletter with a 5 recipes and some nice big pictures out to Australia and beyond. In it's current guise, it's faithfully published each fortnight with the help of the digital team at Wunderman in Melbourne. (Trish is a "food scientist", and scientists are really smart, usually, so it's good - well written, super tasty dish combinations, full course stuff)
So thats one thing, good food options each fortnight, yumo.
So when Trish was looking to spread the good word about her Kraft Kitchens email, the thinking was "Why not give everyone else the opportunity to add their own little finishing touch to some of her super recipes?" - Like a recipe wiki, where (not unlike the earths best encyclopedia) members can suggest new or alternate ingredients, methods, hints & or tips to a chosen recipe, or just agree/disagree with someone else's well considered alteration.
oh and if you add to the list of suggestions/changes/amends, you go into the running for dinner prize worth a $1000 (thats 3 zero's) for you and your "team" of foodie friends.
Great for Vegans and Vegetarians, lactose intolerants, celiac's, Nut allergic's and Buddhists +++ looking to for ideas that don't use whatever it is in the recipe that may offend them, like prawns or garlic...
Anyhow it's pretty good, it's at kraftkitchens.com.au and really interesting to see all the options you perhaps might never have thought on your own, the wisdom of crowds indeed.
ps. If you're into food, then you should sign up for the newsletter, but if you have an opinion, and tell Trish, you'd be signed up anyhow.