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January 23, 2009

Jan: The Slow Month


January is always a slow month for us. Why? because all the good banners have been posted, people are still on holidays and there's not much new to say (elections aside). It seems the same for TheFWA as well as you can see the caliber of sites that win are low. Hey that's how I got one in there. Yep early Jan 08 :)

So if you want to complain about the quality of banners being posted then just appreciate there are any to post :)
And that all banners are worth talking about so we can all learn from mistakes.

January 22, 2009

A Kitchen wiki


Every couple of weeks, Trish from Kraft AU publishes a little email newsletter with a 5 recipes and some nice big pictures out to Australia and beyond. In it's current guise, it's faithfully published each fortnight with the help of the digital team at Wunderman in Melbourne. (Trish is a "food scientist", and scientists are really smart, usually, so it's good - well written, super tasty dish combinations, full course stuff)

So thats one thing, good food options each fortnight, yumo.

So when Trish was looking to spread the good word about her Kraft Kitchens email, the thinking was "Why not give everyone else the opportunity to add their own little finishing touch to some of her super recipes?" - Like a recipe wiki, where (not unlike the earths best encyclopedia) members can suggest new or alternate ingredients, methods, hints & or tips to a chosen recipe, or just agree/disagree with someone else's well considered alteration.

oh and if you add to the list of suggestions/changes/amends, you go into the running for dinner prize worth a $1000 (thats 3 zero's) for you and your "team" of foodie friends.

Great for Vegans and Vegetarians, lactose intolerants, celiac's, Nut allergic's and Buddhists +++ looking to for ideas that don't use whatever it is in the recipe that may offend them, like prawns or garlic...

Anyhow it's pretty good, it's at and really interesting to see all the options you perhaps might never have thought on your own, the wisdom of crowds indeed.

ps. If you're into food, then you should sign up for the newsletter, but if you have an opinion, and tell Trish, you'd be signed up anyhow.

Got Broken Ankle Insurance?

Next time you're on the basketball court, don't risk having your ankles broken by some slick crossover move busted on you by an opponent. Get the new Nike Zoom Kobe IV. Or, get Ankle Insurance.


From Nike. And underwritten presumably by W+K.

January 21, 2009

Over in the Media department

NB: Spoilers ahead for you Battlestar Galactica nerds out there.

They must be shooting themselves in the head over this extremely unfortunate ad placement that aired after a certain scene in Battlestar Galactica recently:

January 19, 2009

Chrysler-Price Change You Can Believe In

When people ask, "Can you offer Chrysler, Jeep and Dodge vehicles at a price like never before?", we say "Yes we can! With a price change you can believe in!".

This is the campaign car giant Chrysler is currently running on Australian TV. The 'Yes We Can Sale" also has a website. The campaign was created by Chrysler's AOR Clemenger BBDO Sydney

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