Holler and Stupidkrap have teamed up to create an Interactive Graffiti installation which is part of Creative Sydney. Check out the other events going on for Creative Sydney too as there is lots of good stuff.
ItÃ¢â‚¬â„¢s a collaboration with an urban artist collective around Ben Frost, Numskull, DMOTE and KidZoom. Interactive in the sense that visitors use a camera to go back in time and see the beginning of the painting.
Rather than try and explain it just watch the videos below.
New Tool for Building and Managing DoubleClick Rich Media Creatives
On April 30, DoubleClick Rich Media announced the launch of DoubleClick Studio, a free rich media production and web-based workflow tool. If you've produced DoubleClick Rich Media ads in the past, you're probably familiar with either DoubleClick Motif Ad Kit or DoubleClick TABS,which is used in Europe. DoubleClick Studio is the next iteration of rich media tools complete with improved components for Adobe Flash, AS2 and AS3 APIs, and a quicker, slicker web-based workflow.
If you're on a creative team tasked with building DoubleClick Rich Media creatives for the DART ad server, DoubleClick invites you to sign up for an account at studio.doubleclick.com. Here's some things they think you'll like about building and managing rich media ads with DoubleClick Studio:
Smaller, more versatile, Flash components make it easier for novice ad builders to create rich media ads
Powerful AS2 and AS3 APIs let advanced programmers and developers build ads with code and access innovative external data sources
A web-based interface makes the entire workflow easier with tools for keeping creatives organized, seeing where each creative is in the process, previewing and debugging creatives on live URLs, and submitting creatives to QA
Advanced preview features allow you to generate multiple creative previews for a campaign in a single URL, change the preview background to a live webpage, and test event reporting triggers from the preview page
To see some of these features in action, take a quick tour of DoubleClick Studio in this short video from Shamim Samadi, product manager for DoubleClick Rich Media.
Promote your Young Lions 48hr Oxfam entry video here on Bannerblog
Aspiring young creatives were given the opportunity to win a trip to Cannes by creating a video that tells people why December's UN climate change summit in Copenhagen is one of the most important meetings in human history, and that the clock is ticking on our chances to save the world from the effects of climate change. For more information / background to the brief head here
Want to promote your entry? Post a link to your entry video into the comments section below. The first 10 videos that are posted into the comments field below will be promoted in the News section of Bannerblog on Friday 22nd May. It's first in best dressed. This is your chance to exploit the reach of Bannerblog.com.au for you're own selfish purposes! This offer will never to be repeated again!
Note : The 10 videos you see posted on Friday 22nd are the first 10 we received in the comment section below this post. We will not accept entries in any other way. No correspondance will be entered into on these conditions and the resulting selection of 10 videos. We offer our help as a favour to young creatives & supporter of the Cannes Young Lions event.
Remember when we wrote about the out-dated sexism of the mock Madison Cookware campaign? Well it seems like Dell failed to recognize the parody. They've just launched Della - a microsite targeted specifically to sell computers to women. Or at least, women from the 50s.
Sounds silly, just as silly as Della is. Netbooks and laptops are presented as fashion statements, and the site's "tech tips" includes a feature, "Seven Unexpected Ways a Netbook Can Change Your Life," which starts out by saying, "Once you get beyond how cute they are, you'll find that netbooks can do a lot more than check your e-mail."
Contrived and condescending much? Seems like some marketing research firms are the ones who are decades behind.