Smarties launches Branded Content campaign
Trailer for the 8-part series.
JWT Sydney has launched a campaign for Nestle Smarties (Australia) that followed 8 kids who were each teamed with an artist to create an artwork inspired by one of the eight Smarties colours. The artists were a mix of musicians, sculpters, dance choreographers, photographers and spoken word and installation artists. Summer Agnew, Director of Curious Films shot the project around Sydney over four weeks with post handled by FSM and music by Nylon
â€œWe wanted to use Smarties colour to inspire parents and kids to be creative and above all, have fun,â€ explained Angus Hennah, JWT Sydney ECD.
â€œThe journey each artist and child take to create their artwork is just as captivating as the final piece itself,â€ adds Hennah.
â€œThe JWT campaign is another great example of how NestlÃ© brands can use digital to create a richer and more engaging relationship with their target consumers. Digital is a great tool for generating loyaltyâ€ adds John Broome, Head of Marketing for NestlÃ© Confectionery & Snacks.