Adventures in contextual advertising #482
Delhi Yourself with Foxtel
To help promote that Foxtel is the official broadcaster of the 2010 Commonwealth Games in Delhi, Foxtel are giving everyone a chance to Delhi Themselves. All people have to do is add the Facebook app and it will submit their profile photo to be hand illustrated Indian style. It takes between 12-24hrs for the photos to created but the results have been great so far.
I'm still waiting for my profile pic to be created.
Disclaimer: Campaign by Soap where I work but I (sadly) didn't have anything to do with this one.
Tipp-Ex launches 'White & Rewrite' interactive YouTube experience
Tipp-Ex, a brand of correction fluid, has launched an interactive YouTube campaign inviting users to White & Rewrite the title of a video in which a hunter attempts to shoot a bear. While it's very much a Subservient Chicken clone, it's still a nice adaption to YouTube & the product.
Title Entry Suggestions : tickles, marries, punches, cuddles, marries, shoots, jumps, pulls, hip hops with
Visit : Tipp-Ex Experience YouTube Channel