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« September 2010 | Main | Archives | November 2010 »

October 21, 2010

Medal of Honor Baby


Another unfortunate banner placement, this time for Medal of Honour. Guns and babies never mix well. Gun baby on Google images is even sadder.

October 20, 2010

The Conan Blimp

This is a great use of Foursquare. To promote his upcoming show, Conan O'Brien has launched a blimp and is flying it across the east coast of the US. If you spot it, you can check in to it via Foursquare and get the Conan badge. Awesome fun.


October 16, 2010

DMACS Award Winners Announced

Congratulations to the winners of the fifth annual Digital Media Advertising Creative Showcase (DMACS) awards! The event took place Thursday October 14 at the Directors Guild of America in Los Angeles. DMACS 2010 showcased the apex of cutting-edge digital media advertising around entertainment releases over the past year. The most innovative and creative digital media talent in the industry competed in six categories to receive recognition for campaigns executed with excellence. Google is the proud sponsor of these awards, and we would like to extend our congratulations to the winners!

Winners of the DMACS 2010 are:

Best Home Entertainment Rich Media Campaign:
Up - Walt Disney Studios Home Entertainment and Deadline Advertising

YouTube Creative Award:
The Last Exorcism - Lionsgate and The Visionaire Group

Best Television Rich Media Campaign
The Fugitive Chronicles - A&E and The Visionaire Group

Best Video Game Rich Media Campaign
Mass Effect 2 - Electronic Arts and Draftfcb, Sabertooth and Wieden+Kennedy

Best Theatrical Movie Rich Media Campaign
The Expendables - Lionsgate and The Visionaire Group

Best Multichannel Cross-Media Campaign
Dante's Inferno - Electronic Arts/Visceral Games and Wieden+Kennedy, Kamp Grizzly and Emerge Interactive

The event was attended by approximately 150 of the entertainment industry's leading marketing executives, agency heads, creative directors and designers. In addition to the awards ceremony, the showcase explored leading trends in digital marketing. Presentations included a panel discussion, hosted by Kevin Winston of Digital LA, on the topic of "TV Goes Tech: iTV, 3D & apps" and Eyetracking analysis and trends offered up by Lance Porter of New Media Mind.

Awards presenters included a range of talent and marketing executives from across the entertainment industry including Adam Carolla (comedian, talk-show host, author), Andrew Marlowe & Terri Miller (Creator/Executive Producer and Producer of ABC’s Castle), Janina Gavankar (The Gates, The L Word), Gordon Ho (Business development consultant for iTV and digital media and former EVP of Global Marketing at Walt Disney Studios Home Entertainment) and Jamie Byrne (Head of Marketing Programs, YouTube).

Check out the videos and pictures.

October 10, 2010

Social Communication Shutdown Nov 1

A nice global nitiative for Autism charities. Can you live without social media for 1 day?

Organised by Sapient Nitro. Check out the list of charity partners here.

From their site "It's a global initiative to raise funds and awareness for autism charities in over 40 countries. People around the world have been challenged to go without Facebook or Twitter, for one day, on 1 November 2010.

In the month leading up to Communication Shutdown (1 October to 1 November) people can make a donation to receive a CHAPP (charity app) which signals shutdown across their networks."

And here is another nice video (im guessing by Studio Breeder) which contains scary clowns, lesbians and pirates but sadly not scary lesbian pirate clowns.

Check out the News Archive for the rest of the news content.