IA of Japan have created a trend map (full map here) of popular sites and their proximity to each other. Read the full entry on their blog for info on how to buy it as a poster and other formats. Found via the CS blog.

Funny we were making fun of people using Web 2.0 by saying lets aim for web 2.5 and this map already does this.

I wonder how long it will be before other markets catch on and start calling themselves stuff like Bank 2.0, Automobile 2.0, TV 2.0. It sounds like marketing balony yeah? That's how we sound to everyone else by using that terminology.

Here are our not-so-serious thoughts on the thinking that was perhaps behind the new Qantas logo.

Point 1 : The Roo no longer touches the ground.

Point 2 : Part of the Roo's tail has fallen off

Point 3 : The Roo has an elevated tail

Point 4 : The Roo looks squashed and a bit bigger around the waistline

Point 5 : Italicised Qantas Typography

Point 6 : Bigger Ears

The next time you put a video on Youtube or create a branded Myspace page for a brand just remember that we can all see the stats on views. So if you video gets a few hundred views or your brand has less Myspace friends than my mum, it's probably not worth trying to promote this as successful work.

Faking these stats might seem easy but it's not just views that make up a Youtube videos stats. It's favs, rating, comments and links. Those are a lot harder to fake. Same goes for Myspace and there you need comments and an active forum.

I think of blogs these days as Digital Puppies. Everyone loves a digital puppy but after a few months of having one you realise they are a lot of work to look after. Once the sparkle has worn off many are put to sleep, others are just mistreated and eventually die a lonely death.