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June 9, 2010

Uniqlo Lucky Switch

I hate Uniqlo. They always seem to be coming up with cool stuff like this:


May 26, 2010

CEO Sleepout 2010 for Charity


There are so many different charities asking for your money and it's hard to find a unique angle for fund raising. I found this CEO Sleepout idea by St Vinnies a refreshing new look at how to raise money. And they have don't well with over $555,000 raised. This is the second year

The site explains the concept as;

"On Thursday 17 June 2010 the Vinnies CEO Sleepout takes place in capital cities across Australia. The event challenges business and community leaders to experience homelessness first-hand for one night, raise important money, and with fresh insight go on to effect change in social opinions on this serious issue. All money raised goes directly towards the ongoing provision of Vinnies' homeless services across the country.

On behalf of more than 105,000 Australians who sleep out every night; thank you for 'Rising to the Challenge'!"

This has been running since 2006 (with 4 people) but is now really picking up steam with over 200 CEOs joining last year and 396 so far in 2010.

On a side note: I heard of services where business men in Japan pay good money for this experience to "rough it" but my Google skills could not being this up. It could be an urban myth?

March 30, 2010

The Adventures of Freddo, Season 2 - The Mystery of Slater Island


PUBLICIS MOJO have launched the second season of The Adventures of Freddo. With over 70 minutes of animated storytelling, and 100 fun games and activities.

Check it out

They tell me that "Since we launched yesterday are experiencing a new registration every minute! Australia loves this frog;" Not a bad effort.

February 10, 2010

Custom YouTube placements continued...

Two YouTube takeovers for basketball brands noticed this week...

180 just dropped a new interactive YouTube vid. It lets you control the camera angle as Dwight Howard throws it down. If his Adidas kicks are gonna change the game like he claims, I'd suggest The Commish also raise the regulation height of the rim to accomodate for his freakish frame.



Secondly, Nike has launched D-Wade's new Jordan Brand sneaker with a pretty Goth spot wrapped in a custom YouTube player. The scrub bar falls away as the video plays.

We've seen tinkering with the video landing page before, and switchable camera angles were pioneered years ago by the porn industry (like every other content/tech innovation), but these are both crafted nicely and bang on for the respective brands.

January 29, 2010

I'm a bad person

For 2 reasons, that I'm aware of today at least. Although it's possible to justify why 1 of these reasons is not actually that bad depending on your view of the world and humans in general..

Reason 1: I've not blogged, noted or uploaded anything to Bannerblog for a good few months (the last was here) luckily there's several noted geniuses running the site and moderately sharp (like a butterknife after a bong) people like tc here can get away with things, most of the time.

Reason 2: I'm posting about online gambling. Now, wether or not you see this particular example as bad karma or not depends on:

a) if you can agree with me that placing bets, wagers and playing game of chance has been with us since the dawn of time - think old fellas and 2up in the trenches or trying it on with swedish twins at the same time even though their sisters/brothers - that sort of thing


b) if you can also agree that when it's peer to peer, mano to mano, that it's better, far better than TABCORP or the Victorian Government taking the profits and making desal plants with it. I mean the Victorian Government here in AU alone takes something above 1.5 billion ($375 per person old-ish data) annually.

Therefore, betfair is something closer to ok perhaps? I'm cool with it.

Anyway they've launched this site as part of the 8million seconds of summer campaign. It's pretty neat how it works using a Marumushi Newsmap type approach to display using scale and colour, available pools and odds, updating every few seconds.


If you're a betting man/woman, it's a better option than the pokies.

(by M&C Saatchi Melbourne)

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