Brammo, maker of electric powerbikes, is trekking to Washington DC in an attempt to meet President Obama. The hope is to pitch their Enertia powercycle as a readymade solution to the transportation crisis.
The cool thing is, there's no opulent hotel budgets or corporate jets. The guys are doing it all via Couchsurfing and with the help of electrical outlets in people's homes across the country.
If you can help, with a couch, a charge, or if your best friend's cousin knows a guy who knows The Prez get in touch with the guys as they make their journey.
This is great stuff. AMV BBDO UK has created an interactive YouTube campaign that lets people see the consequences of taking/not taking a knife out in public:
The scenarios are executed really well. The youths act realistically. And there are some pretty grim outcomes. I can definitely see young folk playing around with this. My only beef with this is that the comments seem to be full of things like this:
If he didn't have a weapon,
heï»¿ would have got beat the fuck up,
chest stab - win
if you didnt have the knife and heï»¿ did then its game over, its better to at least have a chance..
lolï»¿ they basicly just told us to twat him or we get shanked!
There's always going to be young males who want to act brave though. No matter what the consequences are. But I really like the way this campaign actually lets people be in the shoes of someone. And the interactive element works well for this kind of pacing and story-telling.
This is our latest campaign for Stockholm Pride festival, the site simply analyzes a persons Twitter account gives an assessment of how gay or straight they are. Just write your Twitter username and gender on the How Hetero are you site, and it will measure the percentage of how straight you are based on perceptions associated with specific words.
The organization sets out to show how these implied perceptions of sexuality effect people and the way others see them.