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« March 2006 | Main | Archives | May 2006 »

April 26, 2006

Cows, cows, everywhere.

On the back of phils entry below...

this site we produced here at Poke last year for Christian Aid -The Big Cow Farm. The database has been reset since it ran so the premise of multiplication is lost somewhat on the counters (it's now a show piece only really). It would have been pretty cool to have them combined me reckons.

And accompanying banners here.

cows are cool.

April 20, 2006

Mootube Launches

For the last bit myself and the gang at Peel have been busy with one of the oddest assignments we've had in a bit - perhaps ever. We've been putting (and continue to put) cameras on cows, and recording the "cow's eye view". A rather silly endeavor, with much grass, and the occasional blair witch bit of motion, but all in all, rather fun. But I'm of course biased, since I've been in the fields of Texas following around longhorns with a crazy wireless video recording setup, and it's been quite fun.

See for yourself


April 5, 2006

The lucky country

I live in it. I work in it. And no it's not australia. I live in England.

I was reading the Age today as I'm inclined to do on occasion, and came across this article Growth in broadband slows. Slows? Slows!? Hold on a second it's never been any faster than a telstra suits monday lunch. Ever since the cable rollout stopped on the bad side of Bubble v.1 someones been thinking it's a better idea to squeeze the life out from anyone who tries to do anything about providing the australian population with a reliable, affordable, fast and fair broadband service.

The percentage of britons on broadband hit a high of 50%+ active internet users a few months back, with the gov here aiming for close to 100% access by 2010.

What has australia got. About 15% penetration (3 million of 20 million - correct me if i'm way out here) - It's no wonder that the industry has never recovered from the heady days of the mid nineties - without an audience what chance has the industry got in competing with the budgets and audience in other developed countries.

It's shameful. It's certainly not lucky. Blame Telstra.

April 1, 2006

Chevy Online campaign backfires

Automaker General Motors has got a valuable lesson in the downside of Consumer Generated Content. GM's sponsorship of TV show 'The Apprentice' included a challenge that involved making a tv ad for the Chevy Tahoe SUV.

It extended the concept to the web, whereby anyone can direct their very own ad, including music, vision and supers. Sounds like a marketers dream, but it was not to be.

The result has seen the tool used by anti-SUV lobbyists and environmentalists to spread their message virally - and it's working, you need only do a search on Google to see it catching on.

Ad Example 1
Ad Example 2
Ad Example 3
Ad Example 4

*UPDATE* - has a video capture of two more ads, which are even better than the ones above, to view them head on over here

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