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« April 2007 | Main | Archives | June 2007 »

May 30, 2007

Even sticks have friends


You know you're a myspace loser when a stick has more friends than you. 11,000+ people added an icecream stick as a friend for god knows that reason.

Not sure how many Billabong ice creams this will sell but it's going to have to be a few truck loads to recoup the cost for a Myspace custom community.

May 28, 2007

Battle for the Bronchs

I missed the launch but Tequila Sydney have launched an interactive video comic called Battle for the Bronchs to promote more awareness of Asthma and their Asthma Score website.

BFTB looks fantastic and the productions values are pretty good. The animating comic panels is a unique touch and the mini games at the end of each chapter which works well. I think rolling them out one a month is a little sparse though as it's not the most compelling story.


My fav part is the Bronchs map and trying to spot all the Asthma puns.

All that's missing for a person like me is a behind the scenes section as I'd love to see how this was put together.

I haven't seen something to this level done in Australia so it's great to see more good work coming out of Aus.

It does remind me of the Snickers Instant Def promotion but thats really just the use of video and comic book backgrounds. Let's hope more work like this gets approved by Aussie clients as we move forward.

May 27, 2007

Recent Updates


I apologise for the lack of updates to the blog as I was on annual leave without my laptop for the month of May. New baners will be posted tomorrow.

Note: The non holidaying editors are on Detention :)

May 24, 2007

UK PSFK Confab...

PSFK is having a London installment of their conference on June 1st. I went to the NYC conference, learned a bit, met some cool folks and generally enjoyed myself. If you're in the London area, I recommend checking it out.

The current speakers are:

  • Niku Banaie, Naked Communications
  • Mike Butcher, TBites
  • Russell Davies, Open Intelligence Agency
  • Regine Debatty, We Make Money Not Art
  • Jeremy Ettinghausen, Penguin Books
  • Karen Fraser, Ethical Index
  • Santiago Gowland, Unilever
  • John Grant, BrandTarot
  • Tamara Giltsoff, OZOlab brand
  • Jessica Greenwood, Contagious Magazine
  • Hugh MacLeod, GapingVoid
  • Beeker Northam, Bloom
  • Steven Overman, Lowe Worldwide
  • George Parker, Madscam
  • Simon Sinek, Sinek Partners
  • Stan Stalnaker, Hub
  • Iain Tait, Poke
  • Diana Verde Nieto, Clownfish
  • Amelia Torode, VCCP
  • Timo Veikkola, Nokia
  • Johnny Vulkan, Anomaly
  • Faris Yakob, Naked Communications

  • May 23, 2007

    Spot the Orange bull


    Poke have once again demonstrated the value of bovine intervention, spot the bull named Derek and win tickets to the Glastonbury Music festival courtesy of Orange.

    Where you, if you win, can act like an animal, chew your cheeks, and shit wherever you like.

    ps. Sorry I've been away so long. tc.

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