This ad for Betta Electrical is causing a bit of an uproar here in Australia. Church Groups have claimed the ad by Sydney agency De Pasquale is "tacky and offensive". Still waiting on what the Rabbi and Mullah think of it, although I suspect their respective versions of the ad would have been slightly different, but let's not go there.

Personally I'm outraged at the Church Groups outrage. These groups have a monopoly on hang-over prime time TV from 2.30am-5.30am each night and a 24/7 cable television channel in which to pimp their beliefs. Outrage is coming home at 2.30 in the morning after a night on the piss and the only thing on the box is wall-to-wall TV evangelists like Benny Hinn's 'Miracle Crusades' or phone sex ads. Give me the phone sex ads any day, they make more sense and I reckon a few of those girls are miracle workers too in their own special way...

Anyway, enough ranting. Here's the ad :

A spokesperson for Betta has suggested the ad may be pulled if "community outrage grew". We'll it's on the interweb now, so unless the Church Groups have a Simon Wiesenthal type character that can track down and remove religiously offensive virals, then this half-arsed attempt at censorship has failed.

Catholic Archbishop of Sydney Cardinal George Pell said "The advertisement is interesting because it shows how commercialised Christmas has become,"

Indeed it has Archbishop, and it seems the ad is working.

Cardinal Pell is presented with a High Definition Plasma TV

Posted by eric at 7:33 AM | Link to this Article | Comments
Archived in: Viral

Tequila AU have launched the official site for Michel Gondry's new film Be Kind Rewind.
You can "swede" yourself into an existing film or view the "sweded" internet.

I like the cursor on the metal wire.

Here's the trailer for the film which might explain the concept of the site better

Posted by Ashley Ringrose at 1:45 PM | Link to this Article | Comments
Archived in: Interesting Promotions

I love this new campaign from CP+B. The guy in the white shirt at the end is the closest they came to a punch in the face. He looked like a kid at Christmas when he finally got what he wanted.

Posted by Ashley Ringrose at 12:06 PM | Link to this Article | Comments
Archived in: Viral

Has your agency spent the last 3 months slaving over an awesome Xmas card to send to clients and friends? If so please send them our way and we'll post them up early next week in our annual Xmas Card Roundup.

Here's an animated MC vs PC ad to get us started. I love the fact they used the old stop motion technique.

Posted by Ashley Ringrose at 9:19 AM | Link to this Article | Comments
Archived in: Interesting Promotions

I might even let you park it in Myspace...

I'm a few weeks late on this, it's by Grand union out of the UK.

ok, so the release says "A great site, aimed to normalise the use of condoms amongst teenagers." - but I guess if they're doing it already - then at least make it safe.

When i was growing up, I was mortified at the prospect of going into the local country grocery store and asking my old bus driver and father of my girlfriend for a pack of "ticklers" or "mambo's" or even the strawberry ones...

So I'm a fan of anything that reduces anxiety and increases performance, even if it's not real - like having 300 facebook buddies and pretending they're ALL great friends.

Posted by tobie at 3:07 PM | Link to this Article | Comments
Archived in: Site Launch