My team at RMG Connect* today launched what I feel is a great example of brand and product interaction online for the new Samsung D600 phone. The centrepiece of the campaign is an interactive game titled 'The Inside Job'.

I won't say much more, other than you can play it here and judge for yourself The Inside Job

*Lets not forget little old Soap Creative [Ashley]

Yahoo! Australia have a great page of Hoff Attachments sponsored by Microsoft Office. The power of the Hoff again at work.

I like how the Microsoft Office sposorship is kept rather low key and the anti-boss button is a nice touch.

Yahoo! is keeping all the other networks on their toes.

It's been 3 weeks now since Soap launched K-Kash for Pac Mags and there is over 22,000 registered users all searching frantically for codes in the K-Zone magazine and website.

Page views on the Kzone site have more than tripled. That's not including visitrs to the actual K-Kash site.

I put a short KKash case study on my personal site for those interested in the lead up work that lead to the final site.

Update: K-Kash ended after 6 weeks with a total of 34,425 registered users submitting over 1.4 million codes.