Take a journey into the British side of the world weird web. We're hoping to be able to show the swf here but until then start your journey here.
I love this campaign as it clearly states "This is not the way to the mini site" yet you expect to be lead there. But in the end (and I donÃ¢â‚¬â„¢t want to spoil the surprise) you feel like a unloved dog dumped in the middle of the forest.
I'm interested to see if (and how) this campaign will be extended.