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September 21, 2006
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A simple way to translate the brand's positioning: "The sharpest".
Y&R Interactive Israel.

Puns. Not into them. Doesn't tell me anything about the quality of the picture.

Posted by:domsk on September 21, 2006 3:21 AM

This is called a pun. This isn't an idea. Please don't do this.

Posted by:MC on September 21, 2006 10:24 AM

Pun or not it still informs of a feature...benefit on the other hand.

Posted by:Mitch on September 21, 2006 3:56 PM

oh, and that's not right, branding a banner with the agency name. where are we, back in the '80s?

Posted by:joris on September 21, 2006 5:32 PM

Despite the hatred of puns, surely this is an instance when punning works? I mean, it does tell me the picture quality is the sharpest yet - whether you like puns or not.

Posted by:mark on September 21, 2006 8:47 PM

This banner is terrible. I wouldn't click on it if my life depended on it.

Posted by:paulk on September 22, 2006 6:11 PM

are we done using the mouse pointer as a metaphor yet? boo.

Posted by:eric powell on September 23, 2006 4:22 AM

I think that banner is smart&simple, not too much sh** in it, it delivers the massage clearly and it's a nice metafore of the shrading of the pointer ad age... (but i'm not objective) ;)

Posted by:idan on September 25, 2006 10:37 AM

Cool effect but gay idea.

Posted by:phon on September 27, 2006 9:36 PM

anyone knows what an art director is?

Posted by:roy on October 13, 2006 8:33 PM

I get it, Y&R is looking for sharp art directors for the toshiba account, damn, this guys are avant!

Posted by:roy on October 13, 2006 8:40 PM

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