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September 10, 2006
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Typical gum ads have smiling happy people with white teeth. Winterfresh on the other hand is pretty out there with some fantastic art direction. Check out the quirky website too.

While I'd love to sing the praises of any art direction that ecshews common trends, I can't help but think this as I view this banner:

Don't mistake lack of talent for genius.

If this is the state of art direction, my 10 year old daughter is more qualified than these folks.

Good idea...poor execution, in my opinion.

Posted by:Paul Rathey on September 11, 2006 2:21 AM

I linked out to this - superb.

Posted by:Tobie Cameron on September 11, 2006 7:52 PM

done by Energy BBDO in Chicago

Posted by: on September 11, 2006 10:01 PM

That site is great, it kept me on there for ages.

Posted by:Nick Clement on September 15, 2006 7:56 PM

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