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August 30, 2007
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I was expecting the clothes to be when once I rolled off? Anyway this is the best washing machine I've seen in a banner this year.

mmh. Saatchi & Saatchi Frankfurt did a better washing machine banner for Ariel in the past... (the mouse arrow you're using gets dirty by entering the website and then the arrow was washed by a washing machine and turned white again)

Posted by:Stefanie on August 30, 2007 3:08 AM

I agree, the clothes should have stayed white, also after roll off. But still, a very nice job. It was shortlisted i Cannes. Deserved better (at least when you compare it with some of the jobs that was awarded with a lion this year...).

Posted by:Bun (NO) on August 30, 2007 5:40 PM

I love that there is a site where we can discuss in finite detail the genre of washing machine banners.

Posted by:Pete on August 30, 2007 9:44 PM

I like this one. Regardless of what may have been done already, the interaction is simple, the message clear. I couldn't easily make out the words of what caused the stains, but that didn't obstruct the point. I just ran it with headphones in, and the use of sound was nice while being unobtrusive. Great ad.

Posted by:Pace on September 1, 2007 6:08 AM

Pointless. Boring. Next.

Posted by:dugange on September 4, 2007 8:43 AM

Wouldn't it have been better to use real colours of the dirt and a font that was ledgeable? I think the short list was based on agency not concept!

Posted by:Joe on September 4, 2007 9:19 PM

Sorry Joe, you don't understand the ad by your comment.
This is fantastic, very clever and simple, it's based on newton's theory. very great ad.

Posted by:Ric on September 6, 2007 6:08 AM

I agree,very great ad.

Posted by:goba on September 7, 2007 8:58 PM

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