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September 25, 2007
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Are people really that interested to find out the brand behind the ad?

As nice as the ad is the Suplicy's website is quite bad.

Once again another ad that demands user interaction with no automatic reveal. I do think the copy line works well with the mouse action you have to do to see it but it just takes to much time to do it.

Posted by:chris on September 25, 2007 6:40 AM

amazing, this is a smart idea!!!

thanks for sharing!

Posted by:Sergio on September 25, 2007 8:27 AM

They forgot to include the little man:

Posted by:Dave on September 25, 2007 11:13 AM

I think it's a great use of the medium. A bit harder than necessary but very strong.

Posted by:Scott Ex Rodgers on September 25, 2007 1:35 PM

Nice! But somehow unnecessarily slow. I mean after the first few minutes of interaction it would be much better the ad would clean itself automatically

Posted by:chimie on September 25, 2007 8:15 PM

It's tricky. I love the way the beans react, but it makes it difficult to see the branding.

An auto-reveal should be a publisher mandatory by now. Well, i guess they don't care if it's a picture of beans or an ad, but still.

Posted by:Pace on September 26, 2007 5:22 AM

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