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November 22, 2007
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This was everywhere today.

Maybe it's just me but the Mac guy's starting to get on my nerves. I always go for the underdog and the PC guy just seems like a nicer guy.The Mac guy is the one who keeps telling you how good his new phone is even after you told him you don't care. He probably knows his cars miles per gallon stats and knows your car's too.

I'd probably have more fun with the PC guy bitching about how smug the Mac guy is. Plus the PC guy probably has an XBOX360 over the Mac guys Wii.

The overall strategy I'm not sure about - it's even made people I know who are mac users feel embarrassed to be so! But I really like the simplicity of the message in this ad and the way they are using formats online. So props for that. And yes, i would far rather share a beer with PC than with Mac!

Posted by: on November 23, 2007 2:43 AM

They do have a point. Vista is utterly, criminally shite.

Posted by:wa on November 24, 2007 1:42 PM

The ads might be negative towards PCs, but they usually tend to be accurate. I much prefer these to the old 'Switch' Mac campaigns from before. Blech.

Posted by:Kaigon on November 27, 2007 4:56 PM

Best banner ad ever. It tells a story. Does it well it's entertaining. I might be biased as I do this stuff for a living but it's quite possibly one of the best ads regardless of medium of 2007.

Posted by:James on November 28, 2007 2:36 AM

Windows has always been, and will always be better than the MacOS. And with the launch of Vista, Apple can't help but come up with such lame attempts to deflower Vista... LOL! I pity you apple! ;)

Posted by:Mr. Yank on November 28, 2007 6:25 PM

Mr Yank or should i say Bill Gates? .....

Posted by:Build on November 28, 2007 8:48 PM

The timing of these ads seems great, considering I just went back to XP at home and am a happy Mac user at work. The execution is funny and works well even without audio.

Posted by:tim on November 29, 2007 7:08 AM

Yep - apple really starting to get on my nerves. Sorry..I wil use my PC and no MP3 Player, my Wii and Motorola phone.

Posted by:Reinhardt on November 29, 2007 10:08 AM

Reinhardt, capitalism loves you.

Posted by:liveinthewoods on December 1, 2007 8:48 AM

Although I don't like Vista, Apple should stay "cool" about it.
Intresting ad tho.

Posted by: on January 26, 2008 6:59 PM

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