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November 1, 2007
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"My name is Fernando Ferreira, and I'm from Sao Paulo, Brasil. I recently filmed an advert for Emirates to mark the launch of their new nonstop flight from Dubai to Sao Paulo in which I have to talk about Brasil for 14 hours and 40 minutes (the duration of the flight) without stopping. No breaks, no cuts, no edits, no cheating.

At you can watch me talk nonstop for 14 hours and 40 minutes about Brasilian restaurants, literature, Formula 1 drivers, museums, cities, coffee, shopping, culture, music, dancing, soap operas, sumo wrestling, food, cocktails, carnivals, dating, language, architecture, politics, banknotes, holidays, football…."

Admittedly, I'm a bit busy to truth check it, but hey - I'll roll with that.


Posted by:joe on November 1, 2007 12:39 PM

2 cool for skool

Posted by:joe on November 1, 2007 12:41 PM

Take my hat off to Dave, Sam and the rest of the guys in the team, brilliant idea!

Posted by:paul on November 1, 2007 8:21 PM

i remember seeing these guys over at tribal ddb when we were at uni. very clever, creative and incredibly down to earth guys. they've done so well. long live LMFM. Great idea. great use of online media

Posted by:Chris on November 2, 2007 11:26 AM

Thanks a lot for the nice comments. I shall pass them on to the poor bugger who had to actually do it. god bless you Fernando

Posted by:bedwood on November 2, 2007 11:04 PM

simple. great.

Posted by:Wolo on November 3, 2007 12:01 AM

Love it. I have worked on Emirates and have seen various executions for their "non-stop" propositions. This is the best of the lot. Simple idea that brings a bit of personality to a brand that is usually quite calculating and dry.

Posted by:AndyC on November 7, 2007 10:46 AM

v. cool

Posted by:Scott Ex on November 15, 2007 1:03 PM

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