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January 8, 2008
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For all the tall folk who used to beat me at basketball.

Really good creative. The concept is really simple but very efficient!

Posted by:Karizmatic on January 8, 2008 4:21 PM

So people who're too short can't wear them? Your typical pro basketball player is about 7'. This ad negates the 'rest of the world' below that height.

Posted by:Ray on January 8, 2008 5:19 PM

I'd say it's more likely to entice than alienate.

Posted by:Chris on January 8, 2008 7:02 PM

erm. tennis shoes for basketball players? is this just an anglo-american language mash?

Posted by:stuart on January 8, 2008 8:17 PM

This banner is from TBWA\Brazil. Gold Cyber Lion in 2005. And it is mine. More work on:

Posted by:Domênico on January 10, 2008 12:31 AM

This just means that it's a trainer for tall people, if thats the target market then it doesnt alienate anyone it's going to miss. Sound like a short person complex,,,,maybe you could do one for people who cant bend down. lol

Posted by:Grant on January 10, 2008 4:41 AM

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