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March 3, 2008
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Nice idea for WWF.

Great concept took bloody ages to load though. I nearly because extinct waiting and watching the menu bar.

Posted by:steve on March 4, 2008 12:18 AM

Heh ... brilliant stuff ... I actually didnt realize it until the end. silly me :)

Posted by:Jim Roy on March 4, 2008 1:59 AM

The messaging doesn't really flow and there are no stats to back up what they say. I'm not suggesting the WWF is lying, but without additional information this idea falls flat.

What is the take-out?

And let's not start talking about the poor punctuation. It's time digital started taking itself seriously when it comes to copy and overall messaging. I've seen too many instances of poor copy or spelling errors.

Plus is took forever to load and for what? A simple pairs game.

1 out of 10.

Posted by:purplesimon on March 4, 2008 2:55 AM

Great concept, could have been done in half the size and still be effective.

Posted by:Marj on March 4, 2008 7:16 AM

Nice concept and executed very well also, good job.

Posted by:DJ Cris on March 4, 2008 2:52 PM

Purplesimon, do you ever have anything positive to say? Get some of your ads up here, if you're so dame good.

Posted by:paul on March 4, 2008 7:28 PM

Wow... pretty strong example of bad copy letting an ad down. The tone of voice is similar to that of Purple Simon's comments ; )

Not really the right way to get someone on your side, which is what they are effectively trying to do. (the WWF that is)

Posted by:everyonesacritic on March 5, 2008 4:39 AM

Great idea. Poor execution. And, what's up with the size? Is that really supposed to me an ad unit?

Posted by:Edward on March 5, 2008 1:13 PM

awesome idea, poor copy and horrible art, but great idea indeed.

Posted by: on March 7, 2008 8:48 PM

There was a microsite with the same concept made for Greenpeace on 2005: Greenpeace Memory Game
I like the idea of wildlife memory game. Let's keep in mind those beautiful wild animals we got and that might not been here in the future.

Posted by:isabelle de Vooght on March 13, 2008 1:11 AM

No comment on the banner but...ummm...was it just me or did anyone else notice that purplesimon - the guy going on about grammar (4th of March posting) and copy and spelling errors - made an obvious one himself in that very post? Yes - is is time digital started taking isself seriously. Or maybe it already is.

Posted by:digiC on March 19, 2008 5:23 PM

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