If you want to be part of this for 2012 please send us your agency or brand xmas cards or promotions so email@example.com Subject: Xmas 2012
If you want to save us even more time also send a 500x322 sized jpeg with your submission also.
Agencies donating small amounts to charities or asking for views, likes or tweets to raise their donations but at a capped limit (which is very low). Not only that but mentioning the charity but not linking them or supplying any information as to why you should care about said charity.
Last Updated: Jan 2, 2013
2012's Holiday Trends
3D Printing is so hot right now
Giving to charity is popular but agencies max out at $20k Although multiple agencies, through their own ecard's lack of involvement gave < $100
Gangnam Style sweaters. Every agency that went there wore it on an ugly sweater
The end of the World. It was 4 days before Xmas and kind of a big deal
Live streaming any other time of year would just seem wrong
World Records are always popular
Mobile featured heavily this year. The experience of being told I need my mobile, go to a URL and then enter a code just to experience a site was a bad one though.
Making and selling things.
The Big Losers in 2012's Holiday Trends
Instagram, tumblr and pinterest featured much less than Facebook
The staff that have to dress up and/or sing
Games? Very few games this year
QR codes and NFC
Upload your face
The hipster market is down with just a couple this year compared to several last year
Projections were non existent
Bannerblog's Top Picks
same brief every year yet every year we're seeing new ideas. Here are Bannerblog's top picks for 2012.
Haddon Sundblom for Coca-Cola - The Man Who Painted Christmas
This isn't a recent campaign but a fantastic round up of the iconic Coca-Cola art (and the artist behind it) that shaped the way we see Santa.
Cyriak: The Spirit of Christmas
Do not attempt to watch this if there are kids around. You will scar them for life.
BBH [US]: Warm Wishes from Ad Land
The voiceover just kills me. Well done to all on this one.
BBH NY seem much more bitter than their UK counterparts.
EnjoyThis & Ryan Todd [UK]: Christmas Gifs
256 colors of animated awesome.
Swedish Post [SE]: Parcel Memory Game
A giant, real time game of memory for prizes! The game took 30 hrs to complete and is a great tie in with the actual parcel service that the Swedish post provide.
Publicis Groupe [FR] : Maurice Lévy's Digital Wishes for 2013
After the click make sure to change quality, volume and go full screen. Quite well done and much funnier than we were expecting. The bar has been set Mr Sorrell.
The Hungry Castle [ES]: Shit Log (Have a shitty Christmas)
I will not even try to explain this one as the agency has kindly created a video to do that.
The Poke [UK]: There's a problem with Brighton's Christmas lights
Hahaha the UK has the monopoly on dick jokes for Xmas 2012. It's the subtly of this that works.
The rest of the Christmas Ecards and Campaigns
Presented in no particular order.
ISObar | Fighting Fish [FR]: Jean Paul Gaultier's Naughty Xmas
You don't often see such fluid animation these days but when you do it feels special. I didn't want to enter the comp I just wanted to see all the funny interactive toys and games.
HI-RES [UK]: The Kitchen Project Hi-Res take their ongoing kitchen project and turn it into something festive.
FALLON [UK]: Check Your Bauballs
Testicle shaped decorations for your tree. We love how the message is intertwined with the product. Sadly, they are SOLD OUT. Fallon please send us a pair, we'll pay!
Albion [UK]: Bauballs
Awkward... you're also doing ball shaped tree decorations... We LOL'd at the Elf balls.
These are sold out too. If anyone at Albion has some left we'd like to buy!
BBH [UK]: Home for Xmas
Probably the best reward for donating this year. Your very own custom snow globe. I hope they post a gallery of the snow globes created.
ADIDAS | SID LEE [US]: The Cautionary Tale of Ebenezer Snoop
This seemed to be posted everywhere and I suspect it's because ADIDAS got in early and posted this Nov 25th a full month before Xmas.
There is even a Facebook app to go with this although you need to wait for the 4 minute video to finish before getting the link. That said 70,000 people used the app at the time of writing so it's done OK.
VML [AU]: Reindeer Races
Arduino powered reindeers. Watch the demo trailer (which explains what's going on) or play the game.
Agent Provocateur [UK]: Secret Santa
Love the Youtube comments like "That's very nice of you! Not many girls? think of getting their partner a tart for christmas!"
Pusher [AU]: Christmas Surprise
With over 500,000 visitors this year (it was released in 2011) this simple idea has struck a chord with people.
Pusher [AU]: Memerry Christmas
Pusher get two entries only because we didn't realise this one was new :) And with 500+ pages of submissions this has done well also.
Fusion [AU]: Lego Xmas
The entire agency got all Legofied for the festive season. They also hand crafted each of the client gifts from Lego too.
Yoke Design[AU]: Ad-Vent Calendar
Each day a new message up ad message to make you smile.
Lucinda Schreiber & Yanni Kronenberg [US]: Saks Fifth Avenue Window Display 2012
Inspired by this film clip for Firekites, Lucinda and Yanni worked on in 2009.
It's totally rad!
Always remember to have someone update your Radvent calendar when the agency breaks for holidays!
Reborn [AU]: 5 Steps to Survive Christmas
Not too sure about some of these "tips"
PNC | B-Reel | Deutsch [US]: Christmas Price Index
A continuation of their popular series which has been a PNC tradition since 1984.
Various : The Christmas Experiements
Everyday a new piece of HTML5 for your Christmasy enjoyment.
Hallway [AU]: Cake Club's Christmas Single
Battle of the Ad Bands winner's latest single. Deck the Hallway.
DT [AU]: Christmas Party Apology Maker
This was our fav "Forcing you to follow me on Twitter so I could improve my Klout score."
Coopers | KWP! [AU]: Beer Tree
Mmmmmm beer tree
UNICEF | Y&R [NZ]: Naughty or Nice
What a random person to use as Santa. I assumed it was UNICEF's NZ boss but this is him using the app.
Cadbury | DDB [NZ]: Clap your hands lights
We missed this from 2011 but thought it was worth including here.
Schick | Y&R [NZ]: The Schibliminizer
Use subliminal messages to get your wife to buy you a dirt bike!
Fenton Stephens [AU]: Christmas Rewound
We've missed the live streaming event where you could select records to play (or torture) the office with.
Common Ventures [AU]: ACD App
Let the ACD app take over and make the calls this Christmas break.
GPYR | LADDER [AU]: Homepage for the Homeless
Set as your homepage and start shopping to help the homeless. Nice and simple.
JSA | Smoke [AU]: A Bad Bad Christmas
Looks like you're on Santa's naughty list. Do a deal with some dodgy elves. It's well shot and a little darker (which is good) than I was expecting.
After all that effort, I actually thought the dancing Santa's on fire at the end were more interesting.
Australian Red Cross [AU]: Give a Gift that gives twice
Thanks to Dumbs Ways to Die we can expect a lot more cute animations in 2013.
Bible Society [AU]: Live Light in 25 Words
What do a convicted murderer, a magician, a holocaust survivor and sports legends have in common? They all helped pimp the bible this Christmas. More detail here on this random campaign.
Lego | Host [AU]: The Lost Brick
One epic journey for a little piece of Lego
Publisis Life Brands Resolute [UK]: Never-ending card
A holiday message for everyone
Variety | We Are Social [AU]: 10,000 Shares
The challenge is now closed and the app is shutdown. Which is a shame because sharing doesn't stop at Xmas. I will say that charities need to be a little less hard sell when asking for participation.
Engine [AU]: Xmas House
A charming little Xmas house to explore. I hope that's a 3D Augmented Reality Reindeer!
Thomas Dux | The Works [AU]: Pinterest Foodie Advent Calendar
One of the few Pinterest campaigns this year.
Wasserman [CA]: Shopping Channel
The fake TV demos are pretty funny and if I was Canadian I'd understand half these Ice Hockey Lock Out jokes. Sadly the agency only raised $200 :(
Piston [US]: The Legend of Douglas Firr
Guess who drew the short straw at Piston.
Ayzenberg [US]: Punch a Holiday Bear
Poor little bear
Mediaworks [NZ]: The Gifterator
The old crappy gift generator on a web site trick.
Ogilvy [CH]: Santa Tattoo
Find the wrong tattoo on Santa and win a tattoo voucher!
Framestore [AU]: Santa Tattoo
Vimeo? Youtube? pfft Quicktime is where it's at!
Another winner in the "agency short straw" competition.
Traffik [AU]: Xmas Photoshoot
Contains the right amount of people but not enough driving for my liking.
Guru Studio [CA]: Belly Flop
Short and sweet
Muji | Tha [JP]: Homemade Gingerbread
a lice stream video of the Gingerbread town can be viewed on the site or watch this video for an overview. More info on PSFK.
Aardman | Google [UK]: Hangout with the Family
Wallace and Gromit and the extended Aardman family meet up on Google Hangouts this xmas.
It's the wrong browser Gromit!
Dos Equis [US]: Xmas Lights Theme Song
From the same family in Texas that made this Gangnam style video! They've turned their lights into a media channel. More info here on PSFK.
Sprint [US]: Holiday Medley! - Victoria Justice & Max Schneider
I assumed these guys were Glee cast or something similar but they are Youtube stars so I feel slightly less annoyed. I still wanted to punch something after watching this. Watch the behind the scenes for more cheesy goodness.
Skittles | BBDO [CA]: Create The Rainbow
YOUR NAME THE RAINBOW!
Fullsix [ES]: Touch My Food Xmas Tune | Gran Toccata Típica sin Tópicos para
Mmmmmm buena comida sabor!
Philosophy Communication [US]: You've Been Good
Mmmmm chocolate and socks
Boa technology [US]: Snow Cheer
That's one rad Santa and a really interesting piece of footwear technology.
Cactus [US]: Cactus Beard
A total of $73 donated so far. Sad face with a beard.
Mercedes AMG [US]: Cookies
This is how the 1% bake cookies. Tastes like dolphin.
Sapient [US]: SapientNitro Social Media Engineered Christmas Bauble of Friendship
You can read the press release here. It'd be nice to see these with the map. And while I'm making requests I'd prefer an edible cookie than a tree bauble too.
The Mill [UK]: The Wish Machine
Every tweet is is written on paper then added to the window display. And 10p is donated to charity. 377 tweets so far though so I hope The Mill donated more than $37 quid.
DraftFCB [CA]: Our Gift From You
A giant greeting card signed by a robot arm with a Sharpie (their client... nice work). Sadly the ability to sign is finished but you can see the final result on the site and hopefully they have a video to show it in action.
Google [US]: Santa Tracker
Sadly the cute site is now on hiatus until next year. Which is a shame as the site housed some fun little games and activities. Even without the tracking it seems a shame to hide it.
Rolf Holleis [US]: 3D Printed Cookies
Now we're talking. Yum! More details here and here
Limbic Media [CA]: Wintertree
The city commissioned Limbic to create audio reactive cherry tree in the middle of the city as part of the Holiday festival. More info here.
Dennis Adams [US]: Twitter powered LED Holiday Wreath
This is what a video looks like without the agency jazz added to it. No hip soundtrack, no cross fade or depth of field shots. Just the guy explaining what is going on.
Also dear NBA. Tag your Youtube videos better this was very hard to find via search.
The Piano Guys [US]: Upside Down Playing
Not only is there a channel on Youtube about 5 guys who play the piano it has 200,000,000 views and a million subscribers.
Deepblue [DE]: Christmas Tunes
You'll need your smart phone for this one also. Luckily there's a video for those that are lazy like me.
Marmite [UK]: Love it or hate It
People can upload their photo from a facebook app or visit the bus shelter outside Oxford St mall and upload their photo and whether they love or hate Marmite Gold. Their faces are then displayed on the streets Christmas lights proudly displaying their choice.
I love that Marmite is proud to announce people hate their product as it is decisive.
JMW | Coca-Cola [SE]: Sing for Me Vending Machine
Each vending machine comes with a model release form and a camera crew.
JWT | Jamin [NL]: ChocoTweets
Warning for Dutch tourists: DO NOT dress as Sinterklaas if you live anywhere else other than the Netherlands. Even Chocotweets sounds racist.
It does sound pretty cool to say SINTERKLAAS!!!
Oh the campaign... The best choco tweets will be turned into real chocolate and hand delivered by a guy in blackface.
Lytro [US]: The Lytro-izer
I don't think I have ever wanted to participate in a promotion more than this. I want to be recreated by Screen Novelties! I also want a Lytro now too.
Made Movement | Deep Local [US]: thecommunitree
I have no idea how this worked but the site is still semi live and knowing Deep Local it involved robots that do cool things. Also they raised $21k which seemed to be the highest this year. Here's a time lapse of what went on day 1. Yep I'm still confused.
Stella Artois [US]: Holiday Alice Eve Carole
Alice will drive to your house and deliver a sexy Christmas Carol. A lot of work went into this one.
Reddit [US]: Secret Santa
The biggest secret Santa went down on Reddit this year with 58,000+ people spending almost $2 million dollars.
Mullen | Hungryman [US]: 12 Days of Relief
The classic carol sung by those affected by Hurricane Sandy about what they need to fix some of the damage.
Four cans of paint is fine but 5 million hugs!
BMF | Aldi [AU]: Surfing Santas
Finally a surfing Santa (well many) back on the list. Thanks Aldi. The Inspiration Room has a full breakdown of the Aldi campaign which encompassed every piece of media you can think of.
Viget [US]: Jinglebots
I'm guessing this involved dancing robots but the agency is getting back to me on that. Another creation from Viget's side business Pointless Corp which has done some interesting things.
Boussias Communications [GR]: RED & YELLOW XMAS
Red and Yellow rather than red and green? Those whacky Greeks!.
IRIS Nation [US]: Happy Facetivus
HappyBukkakivus.com was already taken?
GHO [AU]: Chalk Wall
The GHO staff draw some big balls for Xmas. This is the tasteful way to integrate your staff into an Xmas video.
Waste Creative[UK]: Jinglebots
The ultimate Xmas Party for you to enjoy in eye-popping, mind-blowing Stage 3D AWESOMENESS! It's a veritable sound and light spectacular!
Studio Hang Loose [IT]: Interactive Tree
Every Xmas tree should be sold with scalextrix cars attached.
Zaraguza Digital [SK]: Partyanalyzer
This told me I looked 45! If only I lived a drug and alcohol fueled life to warrant that. (sadface-emoticon.gif)
Animation Domination [US]: Charlie
I couldn't get the "Charlie, Charlie, Charlie..." out of my head all day.
V21 is the leading annual conference in Victoria, Australia for bringing together digital media businesses and practitioners to help develop and better understand creative and commercial opportunities that digital media can bring to business.
The V21: 2012 Digital Summit focuses on creative and commercial success in the digital age. A roster of high calibre speakers has been assembled, including two-time Emmy Award winner Seth Shapiro, co-found Stuart Eccles of Made by Many as well as Darren Woolley of Trinity P3, Jason Davey of Bullseye and Hamish MacKenzie of ANZ. Each speaker represents a cross section of native digital media businesses; companies who are leading their industry in product and service provision, or going through a major transition. Speakers are presenting case studies across several industries including media, entertainment, publishing and retail.
Tim O'Neill, Joint Managing Director of Reactive commented "The AIMIA V21 Conference is a great opportunity to hear (and share) the latest trends, insights and best practice examples, and is a regular event on the Reactive calendar. It's for agency decision makers, account directors and anyone in a business who is serious about growing their reach and response in the digital world."
The V21 Digital Summit starts Friday 23rd of November 2012.
For more information about V21 visit https://www.v21.com.au
Channel 9's Olympic Coverage & their Facebook Page
Someone at Channel 9 is running around stressed. Meetings are happening to discuss how to handle this and the social media monitoring companies, the social media commentators (me included) are already gearing up for another "How to handle a social crisis" Slideshare deck.
Australia's biggest TV channel and Olympics broadcaster channel 9 is being "smashed" on their Facebook page over their coverage. Mostly around the coverage, or over coverage, of swimming. In heir defence, swimming is usually the area where Australia does the best in the medals so 9 probably over invested in their prep around swimming.
The page is getting around 10 angry posts a minute and I found a lot of them funny. There's even some memes (both good and bad) popping up.
The example below sums up Australia's youth well.
But it's not all young kids there's also some people that will pick out any fault whether it be the pronunciation of a country or even when the channel accidentally broadcasts old footage. Whoops.
Foxtel, Australia's only pay TV provider, must be loving it. If they don't have a reactive ad coming out soon to capitalise on this I would be surprised. Foxtel's games profile, Follow The Games* is dedicated to the games in this period.
It'll be an interesting few days to see how Channel 9 respond to this and how the other networks cover it. Oh and more importantly how the "social media experts" say they should have handled it.
It also begs the quest does Australia's largest television network have anything to gain by running a Facebook profile for the channel itself? Sure their shows desrve a place for fans to chat but people don't like a channel, they like the content on it. Their 54,000 fans are nothing compared to their viewership and unlike brands they already have a channel to reach and engage people with, it's their own network.
The Mobile Landscape: What Creative Agencies Need to Know
Join Google on Tues, June 19th at 4pm ET/1pm PT, for a 45 minute LIVE conversation with Wook Chung and Nate Racklyeft of Google's Mobile Product Team!
Wook and Nate will discuss the key technology issues around Mobile and strategies for creatives to drive success now.
Creatives worldwide can join Hangout on Air: youtube.com/creativesandbox
There's a special opportunity for a maximum of 8 leading creative agencies who have done work in Mobile or are planning a special push in the arena, to reserve a spot on screen in the Hangout with Wook and Nate, available on a first come basis. Contact Jeff Sundheim (jsundheim at google.com) to check availability.