I'm not a huge fan of the copy -- "Less Emissions" seems to be rather poor grammar, and doesn't really flow. I know that the creative team is going for the More/Less equation, but Emissons realy should be measured in "lower" / "fewer" not "less". A better option would have perhaps been "Less Pollution".
okay, enough nitpicking... I really like the visuals and the concept.
Posted by:phil on January 20, 2006 9:40 AM
"Fewer emissions" would also sound weird, as emissions are not things to be counted. I think "lower emissions" would be the go.
Posted by:Noodle on December 11, 2007 8:17 AM