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January 17, 2006
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I really liked the simple elegance of this message.

I'm not a huge fan of the copy -- "Less Emissions" seems to be rather poor grammar, and doesn't really flow. I know that the creative team is going for the More/Less equation, but Emissons realy should be measured in "lower" / "fewer" not "less". A better option would have perhaps been "Less Pollution".
okay, enough nitpicking... I really like the visuals and the concept.

Posted by:phil on January 20, 2006 9:40 AM

"Fewer emissions" would also sound weird, as emissions are not things to be counted. I think "lower emissions" would be the go.

Posted by:Noodle on December 11, 2007 8:17 AM

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