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March 6, 2006
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Brave idea here from Virgin. See the Yahoo7 mockup here.

Hopefully Virgin donated the money saved on creative production here to the actual charity and weren’t just riding on the back of a good cause to promote their brand? I can't see them in the sponsor list or mentioned in the clean up mobile phone campaign. Let's hope this is an omission.

Can anyone confirm this ran, or was it a scam?

I agree with the sentiment that if you're going to piggy back on a charitable cause, you better bloody commit some cash. And since financial services companies are typically a bunch of thieves, I hope Richard Branson did the right thing...

Posted by:Alfie on March 7, 2006 11:29 AM

Nup, not an omission there is a reason they weren't allowed to link to the charity's site.

Posted by:Flim Flam on March 7, 2006 12:19 PM

Yep, I can confirm it ran on Yahoo!7 but I just can't confirm whether the money was donated to charity. I can definitely confirm that I didn't see Mr Branson with garbage bag around Sydney Harbour on the day.

Posted by:lil jojo on March 9, 2006 7:57 PM

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