August 9, 2006
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Have been seeing a few of these types of banners around. Try and do this, but you can't. I feel this banner is giving a negative message, that the the army will not make it to the top of Everest. What do you think? Check out the rest of the campaign here. http://www.publicis.co.uk/awards/everest/index.html

Publicis should be ashamed of itself. A blatant rip-off of the recent Reebok trainer ad... same format, same idea.

I can't believe they have the nerve to enter this into an awards submission.

Posted by:Rob on August 10, 2006 12:22 AM


Posted by:Banner Fan on August 10, 2006 8:05 AM

Did Reebok do an everest climb?
A bit cold on the feet. Brrrrr.

Posted by:Matt Cumming on August 10, 2006 7:43 PM

What a great brief. What an underwhelming execution. You'd think that the subject matter would produce a more interesting idea. It's not much of a climb.

Posted by:Dan on August 10, 2006 11:35 PM

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