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August 9, 2006
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Have been seeing a few of these types of banners around. Try and do this, but you can't. I feel this banner is giving a negative message, that the the army will not make it to the top of Everest. What do you think? Check out the rest of the campaign here.

Publicis should be ashamed of itself. A blatant rip-off of the recent Reebok trainer ad... same format, same idea.

I can't believe they have the nerve to enter this into an awards submission.

Posted by:Rob on August 10, 2006 12:22 AM


Posted by:Banner Fan on August 10, 2006 8:05 AM

Did Reebok do an everest climb?
A bit cold on the feet. Brrrrr.

Posted by:Matt Cumming on August 10, 2006 7:43 PM

What a great brief. What an underwhelming execution. You'd think that the subject matter would produce a more interesting idea. It's not much of a climb.

Posted by:Dan on August 10, 2006 11:35 PM

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