Have been seeing a few of these types of banners around. Try and do this, but you can't. I feel this banner is giving a negative message, that the the army will not make it to the top of Everest. What do you think?
Check out the rest of the campaign here. https://www.publicis.co.uk/awards/everest/index.html
Publicis should be ashamed of itself. A blatant rip-off of the recent Reebok trainer ad... same format, same idea.
I can't believe they have the nerve to enter this into an awards submission.
What a great brief. What an underwhelming execution. You'd think that the subject matter would produce a more interesting idea. It's not much of a climb.
Publicis should be ashamed of itself. A blatant rip-off of the recent Reebok trainer ad... same format, same idea.
I can't believe they have the nerve to enter this into an awards submission.
Posted by:Rob on August 10, 2006 12:22 AM
Boring!!!
Posted by:Banner Fan on August 10, 2006 8:05 AM
Did Reebok do an everest climb?
A bit cold on the feet. Brrrrr.
Posted by:Matt Cumming on August 10, 2006 7:43 PM
What a great brief. What an underwhelming execution. You'd think that the subject matter would produce a more interesting idea. It's not much of a climb.
Posted by:Dan on August 10, 2006 11:35 PM
