I think this could be Syzygy again, as they handle the Mazda digital accounts, particularly MX-5. However, I could be wrong.
Whichever agency did it, it's a great execution and really gets across the Mazda's handling. LIke it.
Posted by:purplesimon on August 16, 2006 6:31 PM
Posted by:Jason on August 16, 2006 8:38 PM
I love to drag cones!!!
Posted by:ash on August 16, 2006 9:55 PM
love it. simple. tight design, tech and message. a great example of how different disciplines can work together to create and deliver.
Posted by:eric powell on August 17, 2006 5:08 AM
Guess this is the wrong place to comment on something like this, but I noticed that Volkswagen is spelled wrong in the 'Brand'-dropdown.
Posted by:Kidkie on August 17, 2006 5:46 PM
i like it. elegant and simple.
Posted by:joris on August 17, 2006 6:11 PM
Simple idea, although I'm not sure that a drag and drop "simulates the feeling of cornering" in the car. It looks ok, though.
Posted by:Rob on August 17, 2006 7:18 PM
This is great non-intrusive work! The interactivity is there, the simple "Drag Left" is clear but I wonder what non-ad designers do when there is nothing to drag.
Posted by:justin[US] on August 19, 2006 7:10 AM
Great piece on interaction payoff, I feel there could have been more done on the graphics though.
Posted by:Nick on September 4, 2006 7:58 PM