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August 16, 2006
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The MX-5 roadster is best experienced zooming around bends.


I think this could be Syzygy again, as they handle the Mazda digital accounts, particularly MX-5. However, I could be wrong.

Whichever agency did it, it's a great execution and really gets across the Mazda's handling. LIke it.

Posted by:purplesimon on August 16, 2006 6:31 PM


Posted by:Jason on August 16, 2006 8:38 PM

I love to drag cones!!!

Posted by:ash on August 16, 2006 9:55 PM

love it. simple. tight design, tech and message. a great example of how different disciplines can work together to create and deliver.

Posted by:eric powell on August 17, 2006 5:08 AM

Guess this is the wrong place to comment on something like this, but I noticed that Volkswagen is spelled wrong in the 'Brand'-dropdown.

Posted by:Kidkie on August 17, 2006 5:46 PM

i like it. elegant and simple.

Posted by:joris on August 17, 2006 6:11 PM

Simple idea, although I'm not sure that a drag and drop "simulates the feeling of cornering" in the car. It looks ok, though.

Posted by:Rob on August 17, 2006 7:18 PM

This is great non-intrusive work! The interactivity is there, the simple "Drag Left" is clear but I wonder what non-ad designers do when there is nothing to drag.

Posted by:justin[US] on August 19, 2006 7:10 AM

Great piece on interaction payoff, I feel there could have been more done on the graphics though.

Posted by:Nick on September 4, 2006 7:58 PM

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