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August 30, 2006
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A Gold winner from this years Cannes that we forgot to post up.
You'd the 2.5 MB file would be loaded after the user interacts with the banner.

Off topic: I love the agency name Contrapunto. It almost sounds rude like angina and flange.

yawn... yet another cursor take over execution. Albeit - produced very well.

With this trend go the same way as outline drawings and corners cut off boxes.

Posted by:ian on August 30, 2006 8:10 PM

cool way to deliver a message. it gets the point across simply and efficiently. but yeah, cursors are boring but here, i think it works well.

Posted by:eric powell on September 1, 2006 9:34 AM

A very nice ad which gives a boring message a strong appeal. You think users are bored by cursor take over executions? comeon maybe as a creative you would be but your not the target audience.

Posted by:Nick on September 4, 2006 7:51 PM


Best banner execution I've seen in a while.

Yes its a take on the cursor interaction model that's been done to death, but this was really powerful and relevant.

Wonderful work.

Posted by:Paul Rathey on September 11, 2006 3:07 AM

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