Posted by:HÃ©lio Costa on August 2, 2007 6:42 AM
ATL campaign here:
Posted by:martyn gooding on August 2, 2007 8:43 AM
Fantastic - great use of video - also, love the idea of one person for the talent... fits in with the execution and saves $$$ as well!
Posted by:Peter Huynh on August 2, 2007 12:42 PM
Beg to differ here - it is simply a rendering of a TV concept online, almost literally, but nowhere near as good. How about some originality here? Some thought into how to differentiate between mediums?
Posted by:mark on August 2, 2007 9:10 PM
un / fortunately Mark that was the brief
Posted by:ian on August 3, 2007 12:30 AM
not very interactive and kind of odd to see the same actor
Posted by: on August 3, 2007 2:44 AM
normal people (i.e anyone who doesn't work in the ad business) don't give a stuff if an ad is the same as the tv ad or not, whether its been made interactive enough, whether the creatives have mad the most of the medium and all the other rubbish you hear from digital creatives, they just see an ad and it either makes a good point and is persuasive or not. i think this ad (whilst not the greatest piece of work in terms of your own portfolio and trying to impress the rest of the industry with) is actually a good persuasive piece of work.
Posted by:dave on August 4, 2007 5:34 AM
Beg to differ Dave. This ad is good enough and makes the point, but could it have been made more engaging through greater interactivity? That's the point, not 'whether the creativies have made enough use of the medium' - that's not measurable - but whether clever use of the medium has made a difference, made people spend more time with the message exploring the banner space, made it more memorable. In that regard, replicating the offline might to the trick but does it do all the tricks it could?
Posted by:Grant on August 5, 2007 9:01 PM
I agree that repurposing the TV is always a bit of a cheap trick so i'd like to offer up the specific MySpace banners that are also running:
Posted by:Martyn Gooding on August 6, 2007 8:23 PM
agreed. I would never argue against trying to make an ad more memorable or interactive if it made sense to the idea. and i personally always try to write an idea based around strategy not ATL execution. But i think online creatives can be too desperate to put their stamp on the work and make it 'interactive' and what happens quite often is the ad becomes too complicated and doesn't make the right point. again i am not saying all ads just a lot i see. My only criteria for this judgment is that i have sat on a lot of award juries and have had to see my fair share of interactive ads that wouldn't even get past the janitor in a good ATL agency.
Posted by:bedwood on August 7, 2007 5:32 AM
All I know is that bartender is trying to fuck up my life.
Posted by:Pace on August 9, 2007 7:49 AM
the problem i have with this ad is that it has actually weakened the tv ad. where the strength of the tv lies in the bartender taking on all the roles of how your life will play out while remaining the bartender in the bar... the online simply takes you through the senarios of the path that you will take having driven pissed. the fact its the same actor playing all the roles isnt strong enough in my opinion compared to the tv.
Posted by:stuart on August 10, 2007 8:10 PM
Absolutely brilliant. I loved this one!
Posted by:gobo on September 7, 2007 9:23 PM