I've tried that position with little success â€“ the suitcase just gets in the way. Very engaging PSA, though.
Posted by:Todd Ziaja on August 2, 2007 1:58 AM
Man I love this ad - 5/5! :)
Posted by:Davron on August 6, 2007 1:15 PM
lolz its a nice/funny TVC in banner space. My concern is that what with all the new extended banner specs people are just gonna slap an ad in a box as a quick fix (I'm not saying that this ad is). I would just prefer to see more banners pushing these new file sizes and coming up with ground breaking ideas and executions.
Posted by:chris on August 8, 2007 3:18 PM
I agree that it appears to be just a TVC but it isn't part of an above the line campaign. We went and shot it and yes it could work just as easily on TV. I think you are right that we need to see more interactivity in general or we will see lots of TV ads dropped in these spaces. I am hoping bannerblog post the rest of the campaign we produced as there is more interactivity in the other ads. tx for your comments
Posted by:rob on August 16, 2007 5:32 PM
Nice idea. Used the same concept in the 90's here in Argentina for a disposable diaper TV commercial promoting a trip to Paris as the Prize. Went like this: CU of side of Bed Mattress going up and down with squeaking springs SFX. Camera pulls back and its a woman trying to close her suitcase full of clothes.
Posted by:rodrigo on November 17, 2007 5:37 AM