August 18, 2007
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I love the mystery behind this banner. No brand, no sales pitch just an invitation to explore.

The user is then taken to and still not told what's being advertised. It's a powerful piece that attracts the eye and lures you in. This is one I'd love to see the CTR on.

P.S sorry for spoiling the surprise that this was a Nokia ad.

More info on this promotion, and others like it, in the news here.