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August 25, 2007
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Another execution for this campaign.

Two comments on both these banners:

1. I'm fairly sure RBS-sponsored should have a hyphen. Otherwise it's sloppy English.

2. How quickly do those at Play think users can read? The second line of copy comes in and goes again in a flash. And the end call to action - make it happen - what does this mean? Make what happen?

I also have to point out that both these banners are using ideas that have been used by a million other companies and so these are nothing new. Surely you had some better banners to put up?

Posted by:purplesime on August 28, 2007 7:31 PM


Posted by:Sevelina on August 29, 2007 10:46 PM

I have to argue the point made above. Even though this is an execution we have seen before, it's not a bad one. I wouldn't recommend it for award but I certainly didn't mind seeing it here.

I do agree, however, that "Make it happen" is a terrible call to action. (disclaimer: I went to their site and found out that it's their tag line, but i don't think encountering this ad in the wild would get me to do that).

Posted by:Pace on September 1, 2007 6:22 AM

I think the second line of copy is fine? It's probably needs to be pacey to fit within the usual 15 seconds site restrictions. It's not exsctly award winning nor is it original but i think it get the point across nicely.

Is it me or is she quiet hot for a golfer?

Posted by:Tom on September 5, 2007 7:00 PM

Pace: I didn't say the banner was bad, I just said we'd seen it before, it's nothing new and that perhaps there were better banners to pick. Your point agrees with me, so I'm unsure how you're arguing a different one.

Tom: The second line of copy is longer, so why does it have the same timing as the much shorter first line? Why not write a tighter copy line, or split it fairly across two frames? Seems like there is a sensible way around any 15-second site restriction. Anyway, from the first interaction to the strapline/call to action is about 12 seconds, or they could have had a quicker timing on the much shorter first line. I can't be that difficult to think about solving this problem, is it?

All that aside, it doesn't tell me anything about RBS other than they spend my savings on sports stars no one knows. Make it happen indeed.

Posted by:purplesime on September 25, 2007 11:05 PM

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