While we've seen a few of these follow the white rabbit/mini campaign in recent years, I often wondered why you'd follow a small car across multiple webpages without - ok, ok I mean you might because it says it's not... (wet paint syndrome?) but still.
There's nothing like a race/game/comp to get things working.
For all the right reasons, and no, not F.T.M, this is a better example of the same thing - it's fast, intriguing enough without the subject showing, and you know exactly how many clicks it will take... I can't help but think if this had been about a year ago it might have won the brass instead.. sorry...
hell... you might even do it more than once, searching it out your mums top spec machine and having a crack with that.