While we've seen a few of these follow the white rabbit/mini campaign in recent years, I often wondered why you'd follow a small car across multiple webpages without - ok, ok I mean you might because it says it's not... (wet paint syndrome?) but still.
There's nothing like a race/game/comp to get things working.
For all the right reasons, and no, not F.T.M, this is a better example of the same thing - it's fast, intriguing enough without the subject showing, and you know exactly how many clicks it will take... I can't help but think if this had been about a year ago it might have won the brass instead.. sorry...
hell... you might even do it more than once, searching it out your mums top spec machine and having a crack with that.
Beautiful, beautiful, beautiful. What's it for?
Also, are these European online ad media buys that let you use sound in a banner? Here in N. America, it's generally only permitted on user interaction.
Posted by:phil bonnel on September 18, 2007 4:40 AM
If it wasnt for the absurdly annoying sound could be a nice campaign.
Posted by:Juca on September 18, 2007 9:57 AM
Hey nice Banner from Hamburg. The sound is weird. I like the idea even it is similar in certain aspects to the follow-the-white-rabbit/mini campaign.
Posted by:Wolo on September 18, 2007 11:19 PM
Let me get the praise in so no one thinks I'm being curmudgeonly. It's beautifully executed. I could watch the idle animation for a good long time. And if we're talking about pure blue-sky thinking, the concept is well done and (unlike the mini-white-rabbit one) has a clearly defined end. Not to mention the game aspect of it, which is nice.
But in reality we know it's difficult to get click-throughs within a margin of a percent. And for any branding to be seen, a user would have to click SEVEN times. So as great an ad as this may be, I see it more as a Flash proof-of-concept and a nice add to a portfolio over an effective banner.
I'll add one caveat. If this banner chase originated on a Renault site with a little instruction, this could work well.
Beautiful, beautiful, beautiful. What's it for?
Also, are these European online ad media buys that let you use sound in a banner? Here in N. America, it's generally only permitted on user interaction.
Posted by:phil bonnel on September 18, 2007 4:40 AM
If it wasnt for the absurdly annoying sound could be a nice campaign.
Posted by:Juca on September 18, 2007 9:57 AM
Hey nice Banner from Hamburg. The sound is weird. I like the idea even it is similar in certain aspects to the follow-the-white-rabbit/mini campaign.
Posted by:Wolo on September 18, 2007 11:19 PM
Let me get the praise in so no one thinks I'm being curmudgeonly. It's beautifully executed. I could watch the idle animation for a good long time. And if we're talking about pure blue-sky thinking, the concept is well done and (unlike the mini-white-rabbit one) has a clearly defined end. Not to mention the game aspect of it, which is nice.
But in reality we know it's difficult to get click-throughs within a margin of a percent. And for any branding to be seen, a user would have to click SEVEN times. So as great an ad as this may be, I see it more as a Flash proof-of-concept and a nice add to a portfolio over an effective banner.
I'll add one caveat. If this banner chase originated on a Renault site with a little instruction, this could work well.
Posted by:Pace on September 20, 2007 12:02 AM
