It makes it seem as though the the tank goes from full to empty exptremely quickly. I thought these cars are meant to be ecomomical. Perhaps a different execution would have been better.
Posted by:Fabian on October 8, 2007 1:11 PM
would have been nicer maybe to use an actual mileometer/trip clock rather than copy for the kilometers.
Posted by:joe on October 8, 2007 8:19 PM
there was a great ad for VW for fuel efficiency done a few years ago now. they did a flickbook (an actual one not a digital one) it had a picture of the fuel gage on it, when you flicked the pages, the needle on the gage just stayed at full.
brilliant. I think that ad left you with the right message compared to this one.
Posted by:bedwood on October 9, 2007 2:34 AM
not the first car brand to use a pedal! and not in the best way either..
Posted by:mark on October 15, 2007 10:27 PM
Posted by: on April 6, 2008 11:16 AM
I like the ad, simple. i agree they could have done something better, but still like it, nicely executed
Posted by: on April 6, 2008 11:17 AM