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October 7, 2007
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VW love their pedal. So much so three agencies in three continents have produced banners featuring it. Seen here and here.

It makes it seem as though the the tank goes from full to empty exptremely quickly. I thought these cars are meant to be ecomomical. Perhaps a different execution would have been better.

Posted by:Fabian on October 8, 2007 1:11 PM

would have been nicer maybe to use an actual mileometer/trip clock rather than copy for the kilometers.

Posted by:joe on October 8, 2007 8:19 PM

there was a great ad for VW for fuel efficiency done a few years ago now. they did a flickbook (an actual one not a digital one) it had a picture of the fuel gage on it, when you flicked the pages, the needle on the gage just stayed at full.
brilliant. I think that ad left you with the right message compared to this one.

Posted by:bedwood on October 9, 2007 2:34 AM

not the first car brand to use a pedal! and not in the best way either..

Posted by:mark on October 15, 2007 10:27 PM


Posted by: on April 6, 2008 11:16 AM

I like the ad, simple. i agree they could have done something better, but still like it, nicely executed

Posted by: on April 6, 2008 11:17 AM

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