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November 23, 2007
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One more ad, from the Logistics campaign we recently have produced for the Swedish Post Office. No call- to-action, but sometimes you have to leave something to the imagination.

Nice, but the hit area for the boxes should be tighter. I think it's really, really confusing that the cursor turns into a grab cursor when it mouseovers the CONVEYOR BELT. That confused me a lot - I focused on moving the conveyor belt - I didn't get that I had stopped the box.

Posted by:Mattias Johansson on November 23, 2007 5:54 PM

Hi Mattias,

The idea is based on that you can not stop the boxes with your cursor = Non-stop logistics.

Posted by:paul on November 23, 2007 7:46 PM

Yeah, I get that. The problem is that the hit area for the boxes extend a bit down, which fooled me to think that you could interact with the conveyor belt, when it is in fact the boxes you interact with.

Posted by:Mattias Johansson on November 24, 2007 4:18 AM

um. I stopped the box with my cursor. Then I moused-off and read the "Non-stop logistics" line and got really confused.

Posted by: on November 24, 2007 7:19 AM

Try to keep-a-hold of the box for a few secs, and see what happens.

Posted by:Paul on November 24, 2007 9:27 PM

I don;t understand this at all. PLus, there's no call to action to roll over so I just watched the boxes roll for a while.

Posted by:oatsoda on November 27, 2007 9:32 AM

If you hold the box near the left edge another box will not show up and therefore the box you're "holding" won't be pushed down the conveyor.

Posted by: on November 28, 2007 1:08 AM

I know you're I'm supposed to be able to stop the logistics, but i sure was able to ruin their productivity for the day.

Posted by:Pace on November 30, 2007 4:19 AM

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