One more ad, from the Logistics campaign we recently have produced for the Swedish Post Office. No call- to-action, but sometimes you have to leave something to the imagination.
Nice, but the hit area for the boxes should be tighter. I think it's really, really confusing that the cursor turns into a grab cursor when it mouseovers the CONVEYOR BELT. That confused me a lot - I focused on moving the conveyor belt - I didn't get that I had stopped the box.
Yeah, I get that. The problem is that the hit area for the boxes extend a bit down, which fooled me to think that you could interact with the conveyor belt, when it is in fact the boxes you interact with.
Nice, but the hit area for the boxes should be tighter. I think it's really, really confusing that the cursor turns into a grab cursor when it mouseovers the CONVEYOR BELT. That confused me a lot - I focused on moving the conveyor belt - I didn't get that I had stopped the box.
Posted by:Mattias Johansson on November 23, 2007 5:54 PM
Hi Mattias,
The idea is based on that you can not stop the boxes with your cursor = Non-stop logistics.
Posted by:paul on November 23, 2007 7:46 PM
Yeah, I get that. The problem is that the hit area for the boxes extend a bit down, which fooled me to think that you could interact with the conveyor belt, when it is in fact the boxes you interact with.
Posted by:Mattias Johansson on November 24, 2007 4:18 AM
um. I stopped the box with my cursor. Then I moused-off and read the "Non-stop logistics" line and got really confused.
Posted by: on November 24, 2007 7:19 AM
Try to keep-a-hold of the box for a few secs, and see what happens.
Posted by:Paul on November 24, 2007 9:27 PM
I don;t understand this at all. PLus, there's no call to action to roll over so I just watched the boxes roll for a while.
Posted by:oatsoda on November 27, 2007 9:32 AM
If you hold the box near the left edge another box will not show up and therefore the box you're "holding" won't be pushed down the conveyor.
Posted by: on November 28, 2007 1:08 AM
I know you're I'm supposed to be able to stop the logistics, but i sure was able to ruin their productivity for the day.
Posted by:Pace on November 30, 2007 4:19 AM