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6 comments
December 18, 2007
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The second launch banner for the New Ford Mondeo.

And I'll leave it at that.

If you interact and then leave the banner, the wipers keep wiping, even on a dry windscreen.

New Ford Mondeo. Clever, just not in a banner.

Still, not a bad execution.`

Posted by:purplesimon on December 18, 2007 9:02 PM

Great stuff! A highly engaging way to communicate a product benefit. I'd definitely make the line on the rain a little more noticeable though and I'm not sure about the copy: A windscreen so clever it wipes itself. Maybe something a little more understated would play up to the interaction: there's an element of pomposity about it. Dunno, that could just be me.

Posted by:mistermoog on December 20, 2007 4:23 AM

yeah,,,, but i dono if automatic wiper will me a reason to choose mondeo... my communication message would be diifrent if i had choice,,,

..just my simple thoughts,,, ^^;;

Posted by:sam on December 20, 2007 4:18 PM

OMG!!!!!!!!!!!!!! This such a rip of from the volkswagen rainsensing wipers!!!!!!!!! which was done in 2006!!!!!!!!! hahahaha!!! so sad to see a rip off
http://www.tribalddb.com.au/liaa2006/

Posted by: on January 2, 2008 5:49 PM

actually, this is nothing like that VW execution. the only similarity is that both cars have rain sensing wipers. creative is completely different.

Posted by:madvibes on January 5, 2008 4:12 AM

THis is a far better execution than the VW one, however it would have been nice if they had shot it with real rain and there were a few more rain clouds in the sky. Nice though

Posted by:mark on January 8, 2008 5:06 AM


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