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December 14, 2007
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I think this is our first submission from an Indonesian agency.

Cute idea. I wish the crash-testing car could get going a bit faster to better justify the amount of damage it incurs.

Posted by:brad on December 14, 2007 12:49 AM

fun with a nice action in the banner - ends with the unexpected - lacks a call to action.

A good start just needs the follow through.

Posted by:ross on December 14, 2007 4:38 AM

Ross, you cant get any better "call to action" that Start.

Posted by:Paul on December 14, 2007 5:11 AM

Brad: Well, doesn´t the damage in slow speeds show better how much it hurts the car. The rest you can divide yourself.

Posted by: on December 14, 2007 11:34 PM

Well done, awesome work!
Great use of the leaderboard format.

Posted by:Craig on December 15, 2007 3:43 AM

"Start" is a great call to INTERaction, but at the end there's nothing to do, no call to action. It's pure branding, which I like but as banners don't perform too well.

Additionally, interesting what flies in other countries. Here in the States ramming a car into the product and showing it be a-okay at the end would cause lawsuits even at the storyboard stage.

Posted by:Pace on December 18, 2007 4:54 AM

Wow a car that will kill anyone who prangs it whilst going quite slowly. What a lovely message!

Posted by:Tom Danvers on December 19, 2007 3:44 AM

superb. this is pure branding and works very well. those who scream themselves hoarse about 'call to action' should understand it's because of them that this industry is stuck where it is. at least in india.

Posted by:shubho on January 3, 2008 5:21 PM

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