Cute idea. I wish the crash-testing car could get going a bit faster to better justify the amount of damage it incurs.

fun with a nice action in the banner - ends with the unexpected - lacks a call to action.

A good start just needs the follow through.

Ross, you cant get any better "call to action" that Start.

Brad: Well, doesn´t the damage in slow speeds show better how much it hurts the car. The rest you can divide yourself.

Well done, awesome work!
Great use of the leaderboard format.

"Start" is a great call to INTERaction, but at the end there's nothing to do, no call to action. It's pure branding, which I like but as banners don't perform too well.

Additionally, interesting what flies in other countries. Here in the States ramming a car into the product and showing it be a-okay at the end would cause lawsuits even at the storyboard stage.

Wow a car that will kill anyone who prangs it whilst going quite slowly. What a lovely message!

superb. this is pure branding and works very well. those who scream themselves hoarse about 'call to action' should understand it's because of them that this industry is stuck where it is. at least in india.