Here's a double media buy with two separate brands that have collaborated. This collaboration between brands seems to be the new thing. Nike+, Applebees and Weight Watchers, BMW + Apple and um... well I can't think of others but there's surely more done and more to come.
It's amazing the transformation fast food restaurants are going through in the last few years. I feel sorry for the workers who now have double the menu items they used to have and have to worry if somethings "fresh" or not.
Note: I worked two years at McDonald's and even when a promo burger came on for a month it was annoying.