agreed... very nice and simple... finally something great on this site again.
reminds me a little of ski and die if anyone remembers that game.
hats off to the creatives
I'd like to know how effective this was at generating awareness and sales. Also for me it wasn't obvious enough that it was interactive. There was no reward for playing with it either. yeah technically it's good, but then again there are proper games that are amazing ...this is just another example of "interactive" banner probably wowing the creative director and client but not really achieving anything in sales.
Posted by:ac on February 7, 2008 9:33 PM
ac: The objectives for this particular unit was not generating sales. It was communicating Langley Travel as the "skiers travel agent". We chose doing this by identifying ourselves with people who love skiing, but don't have possiblities of doing so at the moment. We just wanted to give them the best and closest thing and let them dream for a while. So, the reward was the playing itself. When it comes to results, obviously click or sale was not in focus. Timespending was. 1 million exposures gave a interaction-rate of 11%. If you know your bannerstatistics you know this is amazing. It also gave an avarage of 14 seconds spent in the banner. We had over 5000 people spending more than 2 minutes in it.
That's the best banner I've seen in ages!
Posted by:Pants of Power on January 29, 2008 9:17 PM
LOVE IT
Posted by:luke on January 30, 2008 2:17 PM
AMAZING!
Posted by:Panos on January 30, 2008 11:41 PM
agreed... very nice and simple... finally something great on this site again.
reminds me a little of ski and die if anyone remembers that game.
hats off to the creatives
Posted by:freddy on January 31, 2008 4:48 AM
Real nice interaction.
Posted by:Pete on January 31, 2008 9:50 AM
Thank you all for the kind words.
Posted by:Robert German - Goss on January 31, 2008 6:33 PM
Amazing, really liked it!
Posted by:Samer Marzouq on January 31, 2008 10:16 PM
Also, the Langely guys show that they are well in tune with today's skiers – note the mute grab that's being performed in each jump...
Overall a very good banner – looks good, and it definitely communicates, even with overaged cubicle skiers like me.
:: h ::
Posted by:Ha-Keem on January 31, 2008 11:43 PM
awesome! LOVE it!
Posted by:robert on February 1, 2008 7:12 PM
Just really lovely. Simple is best! Well done.
Posted by:everyonesacritic on February 1, 2008 9:57 PM
Wish I've done that. Great. Congrats!!
Posted by:Moacyr Netto on February 2, 2008 6:26 AM
great banner ad!
Posted by: on February 2, 2008 9:13 AM
This reminds me of that game "Ski Free" that came with Windows version 3.1. Awesome!
Posted by:AK on February 2, 2008 11:22 AM
I'd like to know how effective this was at generating awareness and sales. Also for me it wasn't obvious enough that it was interactive. There was no reward for playing with it either. yeah technically it's good, but then again there are proper games that are amazing ...this is just another example of "interactive" banner probably wowing the creative director and client but not really achieving anything in sales.
Posted by:ac on February 7, 2008 9:33 PM
ac: The objectives for this particular unit was not generating sales. It was communicating Langley Travel as the "skiers travel agent". We chose doing this by identifying ourselves with people who love skiing, but don't have possiblities of doing so at the moment. We just wanted to give them the best and closest thing and let them dream for a while. So, the reward was the playing itself. When it comes to results, obviously click or sale was not in focus. Timespending was. 1 million exposures gave a interaction-rate of 11%. If you know your bannerstatistics you know this is amazing. It also gave an avarage of 14 seconds spent in the banner. We had over 5000 people spending more than 2 minutes in it.
Posted by:Robert German - Goss on February 8, 2008 9:33 PM
