Rather than set up a Kinect experience for consumers to fumble through, V set out to create an original film clip and piece of music through motion. The tune was produced by Joel Little. The end result is this which not only looks amazing but is a catchy tune too. While making a song as a brand is nothing new it's the tech twist here that will spark interest.
You can watch the making of on their Youtube channel or catch the recap video posted above.
